Only Start Projects Worth Finishing
Your authentic personal WHY
Make it emotional, not logical. This is about YOU, not the business.
What breaks without this?
What opportunity dies? What cost will you pay? Be specific about the pain.
Specific measurable victory
Be specific, measurable, and time-bound. Numbers matter here.
Name the fear to defang it
Once named, fear loses power. Be honest about what you're really afraid of.
✓ And you would survive and learn from it.
Dream without limits
Give yourself permission to win big. What would wild success look like?
Real completion date
Not a fake deadline - a real one. What makes this date matter?
Metrics + Method
How will you execute without drowning?
THE HAT SWITCH METHOD:
When you must do the middle 80%, literally change hats/shirts to signal the mental shift: