The first specialty deliverable. 11 voice-matched story tools, built from everything you did in Steps 1 through 5.
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What Step 6 Is
Step 6 is different from Steps 1 through 5. Steps 1 to 5 were self-serve: you did the
interview, uploaded your materials, generated your strategy and content, and set up your
Claude project. Step 6 is where the system delivers a specialty asset back to you. Your
Storyselling Toolkit is a set of 11 finished, voice-matched tools built from your real
stories, your own words, and your actual voice patterns. It is not a template. Every tool
is written specifically for you and calibrated for the people you serve.
The data on this page comes from your IGNIS interview and strategy sessions. Your answers,
your stories, your phrases, and your positioning have already been extracted and processed
through the pipeline. Nothing here was invented. It all traces back to what you said.
Before your toolkit is built: Review the information below.
Mark any stories you want excluded. Confirm your positioning and deployment preferences.
Once you are satisfied, Anric will trigger the build manually and review every tool
for quality before releasing it to you.
After your toolkit is approved: You will be able to
download your complete toolkit from this page as a markdown file. Then return to
Step 5 (Your AI Identity) and add the downloaded toolkit to your
Claude project alongside your strategy documents. Your Claude will then know your
identity, your voice, your strategy, and your finished story tools, all at once.
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Your Stories
These stories were extracted from your interview and strategy sessions.
Review them below. If any story should be excluded or marked sensitive,
note it in the fields underneath.
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What does Excluded vs Sensitive mean?▼
Excluded: A story or piece of information you want completely removed from your toolkit. Excluded material will never appear in any tool, in any form. Use this for stories that are too personal, too painful, or that you do not want connected to your professional brand.
Sensitive: A story or piece of information that can inform the tone and understanding of your toolkit but should never be directly quoted or deployed as content. The engine knows about it but will not put it in front of your audience.
Confirm Your Assumptions
Review and edit these three working assumptions before your toolkit is built.
These shape how every tool is written.
Toolkit Status
Your toolkit is being prepared and will be ready for download once reviewed and approved.
Your Toolkit
Your toolkit contains 11 finished tools built from your own words,
your own stories, and your own voice. Ready to deploy.
What Is In Your Toolkit
Click any tool to learn what it does and how to use it.
Tool 1: Escalator Pitch▼
Your 30-second introduction. What you say when someone asks "what do you do?" Built from your real story, not a template. Short enough for an escalator ride, powerful enough to make someone say "tell me more."
Tool 1.5: Pitch-to-Story Bridge▼
The 2-3 sentences that connect your quick pitch to your full story. Three versions for different situations. Keeps the conversation flowing naturally instead of feeling like two separate presentations stitched together.
Tool 2: Signature Story Trinity▼
Your 3-minute story, told in three parts. Part 1 is where you came from (your origin). Part 2 is the moment everything changed (your breakthrough). Part 3 is the future you are building for the person listening (their vision). Designed for live delivery: meetings, stage, conversations.
Tool 3: Validation Story▼
Your second-meeting tool. Shifts from "here is my journey" to "here is what becomes possible for you." Uses a real example of transformation to show the listener what working with you looks like.
Tool 4: Minto Executive Brief▼
Your core message structured for busy, high-status audiences who have 60 seconds of attention. Answer first, evidence grouped underneath, details only if they ask. Named after the Minto Pyramid Principle, a communication framework used at McKinsey.
Tool 5: ABT Compression Kit▼
Your key messages compressed into three-sentence packages. ABT stands for And/But/Therefore. "And" establishes common ground. "But" names the tension. "Therefore" delivers your unique solution. Use these in DMs, emails, LinkedIn posts, and as conversation openers.
Tool 6: StoryBrand One-Liner▼
Your positioning statement in multiple formats: a cocktail party version (under 15 words), a LinkedIn About opener, and a website headline. Built so that YOU are the guide and the person you serve is the hero of the story. Based on Donald Miller's StoryBrand framework.
Tool 7: What/So What/Now What Templates▼
Five ready-to-use content templates for LinkedIn posts and emails. Each one follows the same pattern: state a fact or observation, explain why it matters to your audience, then tell them what to do about it. Five types: market commentary, personal result, industry trend, contrarian take, and lesson learned.
Tool 8: Vonnegut Arc Map▼
A strategic map of your stories. Shows which emotional shape each of your stories follows (comeback, rise, cautionary tale, etc.), which stories you have the most of, and which types are missing. Helps you pick the right story for the right moment. Named after Kurt Vonnegut, who identified six universal story shapes.
Tool 9: Story Bank Arsenal▼
Your complete library of stories, organized by category (credibility, connection, conversion, culture), tagged with when and where to use each one, and compressed into 30-second versions you can deploy in any conversation. Think of it as your story menu: scan it before any meeting and pick what fits.
Tool 10: Objection Story Kit▼
Pre-built stories that dissolve common objections without arguing. When someone says "why should I trust you?" or "I need to think about it," these stories answer with experience instead of a sales pitch. Each one includes the story, a bridge to the listener's situation, and a note on when to use it.
How To Add This Toolkit To Your Claude Project
Your toolkit is designed to work as the voice library for your Claude AI assistant,
alongside your strategy documents from Step 3.
Already completed Step 5 (Your AI Identity)?
Perfect. You already have a Claude project set up with your BRAIN, VOICE, STYLE, and
Full Build documents. Just open that same project, add this downloaded toolkit as
another knowledge file, and your Claude will instantly know about your finished story
tools. Skip to Step 3 below.
Never set up a Claude project? Follow all five steps below. This will
create a new project and load it with your toolkit. Once it is working, return to
Step 5 of the IGNIS Protocol and add your other strategy documents to the same project.
Step 1: Open Claude
Go to claude.ai or open the Claude desktop app. If you do not have an account yet,
sign up at claude.ai (a Pro subscription gives you the best experience).
Step 2: Create a Project (or open your existing one)
Click "Projects" in the left sidebar. If you already created one in IGNIS Step 5,
open it. Otherwise click "Create Project" and name it something you will recognize,
like "My Brand Voice" or your business name.
Step 3: Upload Your Toolkit
Click "Add project knowledge" and upload the Storyselling Toolkit file you downloaded above.
This is the most important file. It contains all 11 tools, your stories, your phrases,
and your voice patterns.
Step 4: Add Your Custom Instruction
In the Project settings, find "Custom Instructions" and paste the following:
You are my personal brand voice assistant. The uploaded Storyselling Toolkit contains my finished story tools, written in my voice, built from my real stories by Magnum Vault Partners LLC.
Rules:
1. When I ask you to write content, use the toolkit as your primary reference for my voice, my stories, my frameworks, and my phrases.
2. Never invent stories I have not told you. Only use stories that appear in the toolkit.
3. Never change my signature phrases. Use them as they appear.
4. Write the way I talk. If you are unsure, re-read my Signature Phrases and Voice Calibration notes in the toolkit before writing.
5. If I say "that does not sound like me," re-read my toolkit and rewrite.
Step 5: Start Using It
Open a new conversation inside your project and try these prompts:
"Write a LinkedIn post using ABT 2A from my toolkit."
"I have a meeting with [describe the person] tomorrow. Which stories from my Story Bank should I prepare?"
"Draft a cold DM using my Tool 1 ABT 2 as the opener."
"Write a 150-word market commentary using my What/So What/Now What Template 3."
"Rewrite this email in my voice using my StoryBrand one-liner as the frame."
Tips
The more you use it, the better Claude gets at matching your voice. Correct it when it drifts.
Do not ask Claude to invent new stories. It only knows the stories in your toolkit. If you want new stories added, tell Anric.
Items marked DRAFT in your toolkit need your input before they are complete. Look for DRAFT labels and talk to Anric about filling them in.
Glossary
Explanations of the frameworks and concepts used in your toolkit.
ABT (And/But/Therefore)▼
A three-sentence compression format. "And" sets up agreement. "But" introduces the tension. "Therefore" resolves it. The simplest way to turn any message into a story structure.
Vonnegut Arcs (Story Shapes)▼
Kurt Vonnegut identified six shapes that all stories follow. Your toolkit maps your stories to these shapes so you can pick the right emotional journey for any situation. Man in a Hole: things go wrong, then get better (the comeback, best for building trust). Rags to Riches: steady rise (best for credibility). Cinderella: rise, fall, rise again (best for keynotes). Icarus: rise then fall (best for contrarian content). Riches to Rags: steady decline (warning stories). Oedipus: fall, rise, fall (rare, deep critique).
StoryBrand▼
A framework by Donald Miller. The key rule: you are never the hero of your own marketing. Your client is the hero. You are the guide who helps them win. Every tool in your toolkit follows this principle.
Story Chemistry▼
Different parts of a story trigger different responses in the listener's brain. Origin stories create trust (oxytocin). Breakthrough moments create tension then insight (cortisol then dopamine). Vision stories create hope and desire (dopamine). Your Signature Story Trinity is designed to hit all three in sequence.
Kintsugi▼
A Japanese art form where broken pottery is repaired with gold, making the cracks the most valuable part. In your toolkit, this means: the failures and setbacks in your story are not things to hide. They are the source of your credibility. The Reframe Formula captures this: "Because of [what I went through], I now know [what I learned], which means [what it gives you]."
Football Field (Awareness Zones)▼
Your audience moves through six zones from stranger to ready-to-act. Zone 1 is someone who has never heard of you. Zone 6 is someone ready to work with you. Each story in your Story Bank is tagged with which zones it works best for, so you can match your content to where someone is in the relationship.
Right Fit Client (RFC)▼
The specific person you were built to serve. Not "everyone." The person who hears your story and thinks "that is exactly what I need." Your toolkit is calibrated specifically for this person.
